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Some of Britain's up-and-coming musicians and actors take centre stage in Burberry's new Spring/Summer 2014 campaign.
Among the stars modeling in the ad is Jamie Campbell Bower, 25, who dons one of the label's signature beige trenchcoats and touts a plaid handbag as he smoulders at the camera.
Jamie is flanked by indie singer Leo Dobson and models Malaika Firth, Jean Campbell, Matilda Lowther, Neelam Johal and Callum Ball.
Young and restless: In the new Burberry Spring/Summer 2014 campaign, Jamie Campbell Bower is flanked by singer Leo Dobson and models Malaika Firth, Jean Campbell, Matilda Lowther, Neelam Johal and Callum Ball
The campaign, which launched on Tuesday, features two main images.
In the first, the British youngsters all perch on a sofa wearing matching trench coats and carrying Burberry handbags in black, brown and red leather.
Jamie - who has been romantically linked to actress Lily Collins in the past - dons tousled hair, wearing a white T-shirt, blue trousers and brown suede shoes.
And 18-year-old Malaika - who walked in this year's Victoria's Secret show and is currently the face of Prada - wears aviator sunglasses as she sits on an arm of the sofa.
Fresh look: The campaign, which launched on Tuesday, features two main images - one of the youngsters donning Burberry's signature beige trench coats, and one of them striking a pose in pretty pastels
The second image sees a few of the models posing in front of a pastel pink wall.
In this image, 17-year-old Callum is at the forefront in a lavender and white striped dinner jacket, which he pairs with a green tie and navy trousers.
The model sits on a sofa with Jean, who sports a pink short-sleeved dress and red strappy stilettos.
Jamie, Matilda and Malaika - all wearing pastel colors - lean against the wall in the background.
Letting loose: While the stars all have serious faces in the campaign, behind-the-scenes shots reveal they enjoyed each other's company and even broke into laughter on set (pictured: Jamie and Neelam)
Sincere: In one behind-the-scenes photo, the stars laugh happily as they share a candid moment
While the stars all have serious faces in the campaign, behind-the-scenes shots reveal they enjoyed each other's company and even broke into laughter on set.
In one image, Jamie grins, his nose ring in full view, as Neelam smiles alongside him.
Another sees the stars all laughing happily as they let loose and share a candid moment together.
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