Louis Vuitton has opened a new boutique in London’s renowned department store, Selfridges.
Built over three inter-connecting floors, the new space follows a new architectural concept by the French-born and internationally acclaimed designer, Gwenael Nicholas.
Speaking to Premier Hospitality, Nicholas said: “Each Louis Vuitton boutique is a new challenge, it’s really about trying to find a way the brand can evolve. For me this project in London was very open and creative, it was really interesting and I was allowed to come up with a new concept- which has resulted in this new very unique boutique.”Louis Vuitton invites clients on a unique journey of surprise and discovery, a real dialogue between modernity and tradition inside the largest European department store-based destination.
Louis Vuitton invites clients on a unique journey of surprise and discovery, a real dialogue between modernity and tradition inside the largest European department store-based destination.
Upon entering the Louis Vuitton store on the ground floor, clients are captured by a symbolic spiral structure which rises through the historical building. Wrapped in a warm atmosphere of layered fabric walls, the ground floor will showcase the new collections of leather goods, accessories and travel items, with a dedicated and interactive digital platform of personalisation- a worldwide first for Louis Vuitton.
Crafted glass art pieces become a striking background for the Louis Vuitton leather collections including city bags, luggage and hard-sided pieces as well as the Maison’s iconic special orders and Mon Monogram.
Further into the store, a state-of-the-art circular elevator revealed, effortlessly connecting the upper floors. The short journey inside the elevator reveals a head-turning surprise as the glass structure gently spins inside a glass tube, following the movement of the spiral construction. Every journey for Louis Vuitton, regardless of how short, is inspirational.
Composed of amber brown patterns and evoking memories of sunset lights, the first floor presents for the first time the full Men’s ready-to-wear, shoes and accessories collections from the Maison’s in-house men’s designer, Kim Jones, and is contrasted by strong patinated glass elements.
On the second floor, cocooned in layers of soft fabric, the stylish and elegant women’s ready-to-wear collections are delicately presented and play tribute to the creativity and talent of Marc Jacobs, Artistic Director of Louis Vuitton. The soft palette of light bronze highlighted by glass art presents an original collection of furniture which comes together to complete the refinement of this sophisticated women’s salon. Women are invited to perfect and finish their overall look by stepping out straight into the dedicated Louis Vuitton shoe space within Selfridges’ Shoe Galleries which will showcase the brand’s complete collection.
Louis Vuitton was founded in Paris in 1854 and is synonymous with the Art of travel. Its iconic trunks, luggage and bags have accompanied journeys throughout time.
GBH Design GmbH
GBH Design GmbH based near Munich, Germany, specialise in the design and manufacture of special glass and panoramic lifts of the highest quality. All of GBH Design GmbH’s lifts are unique whether decorated with Swarovski Crystals or coloured in 24 carat gold, the choices are infinite.
GBH Design GmbH’s lifts comply to the highest quality standards and are fitted with superior German materials/components. The company’s lifts are designed and manufactured in Germany, utilising the latest technology and built according to EN81.
GBH has more than 40 years experience in lift construction and installation. Together with Elevator Planning (U.K.) Ltd, (its UK representative), GBH’s aim is to continue to build the most exceptional lifts.
In 2010 GBH built several special shaped glass lifts with Swarovski Crystals for his Highness Sheikh Al Maktoum [1] at the New Horse Racecourse in Dubai. This year GBH built a circular outdoor glass lift approximately 70 metres in height for Pyramidenkogel in Austria – the highest wooden viewing tower in the world.
Together with the designer Nicolas Gwenael and the architects of Louis Vuitton GBH developed the special round glass lift that rotates as it travels up and down the lift shaft at Louis Vuitton London Selfridges.
Commenting, Rupert Huber (CEO), GBH Design GmbH, said:
“It is an honour for us to work together with such a famous designer and architect, our intention was to create something extraordinary. We are proud to inspire our customers all over the world again and again with our creative lift design.”
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