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One of Laura Rottmann's clear bags.
Where some see a hassle, others see an opportunity.
When the National Football League[1] announced a new clear-bag policy[2] for this year's season, Nashville entrepreneur Laura Rottmann[3] began pitching a more stylish alternative.
As a new security measure that stemmed in part from this year's Boston Marathon bombing, the NFL now requires those who attend games to carry belongings in clear bags with size restrictions. Big purses and backpacks can't come in the stadium. That's where Rottmann's Clear Handbags & More[4] comes in.
Rottmann has been selling clear tote bags, lunchbags and handbags to those who work in places with bag restrictions, such as warehouses and casinos, since 2010. The product was inspired by a former job that required Rottmann to carry such a bag and she noticed a lack of available clear products. After the NFL announcement in June, she increased production. That she already had a line being manufactured has given her an edge over club merchandise outlets selling bags with team logos and she has sold to hundreds of fans so far, according to a news release.
"The NFL caught many manufacturers by surprise by making its announcement in mid June," Rottmann said in the release. "We were lucky in that we moved quickly to get an order placed with our factory so that we have inventory now available."
Jamie McGee covers tourism, entertainment and technology.
References
- ^ National Football League (www.bizjournals.com)
- ^ clear-bag policy (www.nfl.com)
- ^ Laura Rottmann (www.bizjournals.com)
- ^ Clear Handbags & More (www.clear-handbags.com)
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